RIM slashes Blackberry prices in an attempt to boost sales

This is not the first Blackberry maker RIM has opted in for slashing prices down to increase their sales. The same happened last year in December for Balckberry Playbook whose prices where brought down to as a low as 50% from Rs 24,490 for the 64GB version under an offer from the original price Rs 37,990. This was further reduced to Rs 19,990 earlier this month.

They have done it again. But this time it's for all the Blackberry devices. Statistics prove it that they are doing this for a boost in sales. Nokia was the leader in the smartphones segment with 38 per cent share, Samsung followed with 28 per cent share in 2011 and RIM stood at third place with a 15 per cent share. 

 "RIM as a brand has moved from just an enterprise device to as a more consumer device. Be it our services or the product, we have seen a strong uptake by the youth and therefore, to get the devices into more hands, we are cutting the prices," RIM India Managing Director Sunil Dutt told PTI.

New slashed prices:
  • Curve 8520: Old Price-Rs 10,999, New Price-Rs 8,999. 
  • Torch 9860: Old Price-Rs 29,990, New Price-Rs 21,990.
  • Curve 9380: Old Price-Rs 20,990, New Price-Rs 18,990. 
  • Curve 9360: Old Price-Rs 19,990, New Price-Rs 19,990.